The 'embarrassing problems' philosophy

We recognize that the Internet is an ideal means of providing information on a range of personal health matters that some people may initially find hard to discuss. We opted for the phrase 'embarrassing problems' for the site and for its sister book in the spirit of straight talking and for sheer impact. We're not implying that the topics discussed on the site should be viewed as being 'embarrassing' - quite the reverse, in fact. We hope the information on our site will persuade you that your embarrassing problem is not so embarrassing after all and/or will provide some helpful information. We strongly encourage you to talk to your own doctor or pharmacist about your own health concerns - the information presented on our website is not intended to replace the face-to-face consultation that we believe to be necessary for the accurate diagnosis of a medical condition and its subsequent management.

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